命运之眼
SERVICES
Graphic Design · Experimental Design
TOOLKIT
Photoshop · Illustrator · After Effect
YEAR
2023
聚焦于当代年轻人容貌焦虑下的“肚脐焦虑”。通过以“肚脐面相”的玄学视角解读肚脐相关的文化与生理符号,将个体的焦虑转化为积极且具有力量感的叙事,并融合实验影像与出版物,建立独特的品牌识别。
Focusing on the “belly button anxiety” that reflects young people’s contemporary body image concerns, this project interprets the cultural and physiological symbolism of the navel through a metaphysical lens of “navel physiognomy.” By transforming personal anxiety into a positive and empowering narrative, it combines experimental video and publication design to create a distinctive brand identity.