New Brand Bakery
SERVICES
3D
TOOLKIT
Cinma 4D · After Effects · Illustrator
YEAR
2023
本项目虚构了一个奢华蛋糕品牌，以“奢华·杰作·高端·不止是蛋糕”为口号，通过时装秀、艺术拍卖和热门景点三种场景，反映当代“网红蛋糕”中“高价”“排队”“限量”等现象，探讨食用价值与附加价值之间的张力。
Through a fictional luxury cake brand with the slogan “Luxury, masterpiece, high grade, not only a cake,” this project creates three scenes—a fashion show, an art auction, and a tourist attraction—to reflect the social phenomenon of “high price,” “long queues,” and “limited editions” in today’s dessert industry, exploring the tension between edible value and added value.